Subject: Bridging the divide between city & the bush; one CEO at a time
Australian CEO’s are heading to regional and outback destinations to reconnect with farmers and their communities and understand the challenges facing Australia’s primary producers.
Rural Aid, the charity leading numerous support initiatives for rural communities including Buy a Bale is inviting 150 CEO’s to reconnect with Australia’s farmers for the Under the Stars program in 2018.
Three events including Cohuna in regional Victoria in February 23,24,25, Lightning Ridge in northern NSW in March 2,3,4 and Mitchell in Qld 9,10,11 will see CEO’s spend time with local business leaders and farmers in a weekend designed to reconnect city and bush, share business ideas and understand agriculture’s challenges and opportunities.
In light of the recent results from the National Farmers Federation survey showing 83% of Australians feel farming and agriculture has no relevance to them, the CEO’s program is the first step in reconnecting city people with bush communities.
According to Rural Aid CEO, Charles Alder, “the value from the weekend will come from CEO’s gaining a fresh perspective on the real challenges facing our farmers but also excitedly looking at opportunities for investment. We’ve had CEO’s come out of conversations about sheep being worth $1.30 a head one minute and 12 months later being worth $100 a head and pinch themselves about how our farmers survive such fluctuations in price for their product.”
The CEO’s weekend includes a full briefing on regional development and tourism opportunities plus pairing up and working alongside the farmers as they go about their daily chores. It’s during this day and the subsequent dinner Under the Stars that the CEO’s can become reacquainted with today’s farmers, share and collaborate, build relationships and even, join forces in knocking down the barrier between city and the bush.
The second step in the Under the Stars program is to offer free farm holidays during school holidays to allow children and their parents to reconnect with farming. Already 30 farmers have registered with Rural Aid to offer up their properties in exchange for a bit of manual labour in school holiday times. It is hoped schools will get onboard and share this opportunity with their student and parents to help engage in the story of farming and agriculture.
About Rural Aid
Founded in 2015, Rural Aid through its Buy a Bale program has delivered almost 200,000 bales of assistance, has 6000 registered volunteers and provides assistance to farmers and rural communities across the whole of Australia.
50 CEO’s to Cohuna Victoria
50 CEO’s to Lightning Ridge NSW
50 CEO’s to Mitchell Qld
75 Farmers engaged in educating CEO’s
3 Local Councils, Business and Tourism leaders involved
30 Free School Holiday Farms registered across Australia
Media Contact: Charles Alder 0410 714 379 or Mandy Williams 0408 387 339